Transforming rugby media: URC’s digital evolution with Tata Communications

The United Rugby Championship (URC) is reshaping how rugby content is stored, accessed and shared at scale. In this video, Aadil Mukhtar, Head of Marketing, Growth and Technology at URC, shares how the URC Cloud built in partnership with Tata Communications has transformed the league’s global media operations. Key takeaways: Media Hub centralises content storage and global distribution, giving URC a secure, scalable platform to deliver high-quality footage worldwide. Automation saves thousands of hours, reducing costs and enabling teams and partners to work more efficiently. The platform scales to other leagues, already supporting Premiership Rugby and paving the way for wider growth.