Empowering retail intelligence: How Tata 1mg transformed store operations with Tata Communications Move™ Video Analytics

Tata 1mg partnered with Tata Communications to deploy the MOVE™ Video Analytics solution, part of its IoT Fabric, to transform in-store operations across its retail network. By leveraging AI-powered insights from existing CCTV infrastructure, Tata 1mg achieved 96–97% accuracy in footfall tracking, optimised staff planning, and enhanced the overall customer experience through reduced wait times and improved service efficiency. The intuitive dashboards and real-time visibility enabled smarter decision-making, while the partnership also extended to warehouse operations through IoT-enabled environmental sensors—ensuring regulatory compliance and operational agility. ChallengesLack of accurate footfall and conversion (fill) rate tracking in retail stores. Manual methods like Excel-based estimates were time-consuming and unreliable.  Limited visibility from existing CCTV setups in dynamic, high-traffic store environments.  SolutionDeployment of Tata Communications MOVE™ Video Analytics using existing CCTV infrastructure. Real-time dashboards providing insights into footfall, dwell time, and traffic patterns.  End-to-end support from Tata Communications, including setup, training, and integration.  ResultsAchieved 96–97% footfall tracking accuracy, even in compact retail spaces. Enabled smarter staff planning and reduced customer wait times during peak hours.  Improved overall operational efficiency and laid the groundwork for personalised retail strategies.